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Item Details
Title: THE BOOK PUBLISHING INDUSTRY
By: Albert N. Greco
Format: Electronic book text

List price: £47.99


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ISBN 10: 1136850341
ISBN 13: 9781136850349
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 31 July, 2013
Edition: 3rd New edition
Pages: 490
Synopsis: The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.
Illustrations: 41 Halftones, black and white; 111 Tables, black and white
Publication: UK
Imprint: Routledge
Returns: Non-returnable
Some other items by this author:
ADVERTISING MANAGEMENT AND THE BUSINESS PUBLISHING INDUSTRY (HB)
BUSINESS OF SCHOLARLY PUBLISHING (HB)
CHANGING WORLD OF PUBLISHING (PB)
COLLEGE TEXTBOOK PUBLISHING INDUSTRY IN THE U.S. 2000-2022 (HB)
EDITORIAL EXCELLENCE IN BUSINESS PRESS PUBLISHING (HB)
GROWTH OF THE SCHOLARLY PUBLISHING INDUSTRY IN THE U.S.
GROWTH OF THE SCHOLARLY PUBLISHING INDUSTRY IN THE U.S. (HB)
MARKETING OF WORLD WAR II IN THE US, 1939-1946
MARKETING OF WORLD WAR II IN THE US, 1939-1946 (HB)
MEDIA ECONOMICS (HB)
STRATEGIC MARKETING OF SCIENCE, TECHNOLOGY, AND MEDICAL JOURNALS (HB)
THE BOOK PUBLISHING INDUSTRY
THE BOOK PUBLISHING INDUSTRY
THE BOOK PUBLISHING INDUSTRY (HB)
THE BOOK PUBLISHING INDUSTRY (PB)
THE CULTURE AND COMMERCE OF PUBLISHING IN THE 21ST CENTURY (HB)
THE ECONOMICS OF THE PUBLISHING AND INFORMATION INDUSTRIES
THE ECONOMICS OF THE PUBLISHING AND INFORMATION INDUSTRIES
THE ECONOMICS OF THE PUBLISHING AND INFORMATION INDUSTRIES
THE ECONOMICS OF THE PUBLISHING AND INFORMATION INDUSTRIES (HB)
THE ECONOMICS OF THE PUBLISHING AND INFORMATION INDUSTRIES (PB)
THE MEDIA AND ENTERTAINMENT INDUSTRIES (PB)
THE STATE OF SCHOLARLY PUBLISHING (PB)

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