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Item Details
Title: MARKETING OF WORLD WAR II IN THE US, 1939-1946
A BUSINESS HISTORY OF THE US GOVERNMENT AND THE MEDIA AND ENTERTAINMENT INDUSTRIES
By: Albert N. Greco
Format: Hardback

List price: £49.99


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ISBN 10: 3030395189
ISBN 13: 9783030395186
Publisher: SPRINGER NATURE SWITZERLAND AG
Pub. date: 23 July, 2020
Edition: 1st ed. 2020
Description: This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946.The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war.
Illustrations: 30 Illustrations, black and white; Approx. 100 p. 30 illus.
Returns: Returnable
Some other items by this author:
ADVERTISING MANAGEMENT AND THE BUSINESS PUBLISHING INDUSTRY (HB)
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CHANGING WORLD OF PUBLISHING (PB)
COLLEGE TEXTBOOK PUBLISHING INDUSTRY IN THE U.S. 2000-2022 (HB)
EDITORIAL EXCELLENCE IN BUSINESS PRESS PUBLISHING (HB)
GROWTH OF THE SCHOLARLY PUBLISHING INDUSTRY IN THE U.S.
GROWTH OF THE SCHOLARLY PUBLISHING INDUSTRY IN THE U.S. (HB)
MARKETING OF WORLD WAR II IN THE US, 1939-1946
MEDIA ECONOMICS (HB)
STRATEGIC MARKETING OF SCIENCE, TECHNOLOGY, AND MEDICAL JOURNALS (HB)
THE BOOK PUBLISHING INDUSTRY
THE BOOK PUBLISHING INDUSTRY
THE BOOK PUBLISHING INDUSTRY
THE BOOK PUBLISHING INDUSTRY (HB)
THE BOOK PUBLISHING INDUSTRY (PB)
THE CULTURE AND COMMERCE OF PUBLISHING IN THE 21ST CENTURY (HB)
THE ECONOMICS OF THE PUBLISHING AND INFORMATION INDUSTRIES
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THE ECONOMICS OF THE PUBLISHING AND INFORMATION INDUSTRIES
THE ECONOMICS OF THE PUBLISHING AND INFORMATION INDUSTRIES (HB)
THE ECONOMICS OF THE PUBLISHING AND INFORMATION INDUSTRIES (PB)
THE MEDIA AND ENTERTAINMENT INDUSTRIES (PB)
THE STATE OF SCHOLARLY PUBLISHING (PB)



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