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Item Details
| Title:
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MEDIA CONVERGENCE
THE THREE DEGREES OF NETWORK, MASS AND INTERPERSONAL COMMUNICATION |
| By: |
Klaus Bruhn Jensen |
| Format: |
Electronic book text |
| List price:
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£27.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136997865 |
| ISBN 13: |
9781136997860 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
5 February, 2010 |
| Pages: |
198 |
| Synopsis: |
The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these `new' media in a comparative perspective together with `old' mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media?? ? Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many.Features include:case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political actiondiagrams, figures, and tables summarizing key concepts beyond standard `models of communication'systematic cross-referencing. Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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