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Item Details
Title: POLITICAL COMMUNICATION AND COGNITION
By: Darren G. Lilleker
Format: Electronic book text

List price: £65.00


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ISBN 10: 1137313439
ISBN 13: 9781137313430
Publisher: PALGRAVE MACMILLAN
Pub. date: 30 July, 2014
Series: Political Campaigning and Communication
Description: Political Communication and Cognition draws on a range of theories from communication psychology to explain how citizens receive communication about politics, how communication might make a citizen think and importantly what stimulates political participation, whether simply paying attention, chatting online or going to vote.
Synopsis: The reception of political communication is a highly important aspect of the process of politics. The way in which communication is received, how it is considered by the receiver, and with what impact, are key determinants of understanding how messages are acted upon, and so how support is gained for initiatives and how voter choices are influenced. This important study takes a psychological approach to exploring how audience members receive messages and what cognitive processes may take place. Cognition is explored drawing on theories from the field of communication psychology, applying them to the modern political environment using examples from a wide range of contexts, and a wide range of media, from television to Facebook. The book offers an in-depth and detailed theoretical framework and is the first work to position cognitive psychology at the heart of political communication and make it accessible to as wide an audience as possible.
Illustrations: 10 figures
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
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POLITICAL MARKETING AND THE 2015 UK GENERAL ELECTION (HB)
PSYCHOLOGY OF DEMOCRACY
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THE MARKETING OF POLITICAL PARTIES (HB)
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