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Item Details
| Title:
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BREWING, BEER AND PUBS
A GLOBAL PERSPECTIVE |
| Volume: |
2016 |
| By: |
Ignazio Cabras (Editor), David Higgins (Editor), David Preece (Editor) |
| Format: |
Hardback |
| List price:
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£99.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137466170 |
| ISBN 13: |
9781137466174 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
29 February, 2016 |
| Edition: |
2016 ed. |
| Pages: |
326 |
| Description: |
Brewing, Beer and Pubs examines many of the economic, business and social dimensions associated with the worldwide production and consumption of beer. With contributions by research specialists from a variety of countries and disciplines, it examines global trends, localised themes and the role that the beer industry plays in community and culture. |
| Synopsis: |
The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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