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Item Details
| Title:
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COMPETING AGAINST MULTINATIONALS IN EMERGING MARKETS
CASE STUDIES OF SMES IN THE MANUFACTURING SECTOR |
| By: |
Densil A. Williams |
| Format: |
Electronic book text |
| List price:
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£30.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
113750031X |
| ISBN 13: |
9781137500311 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
2 January, 2015 |
| Description: |
Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant. |
| Synopsis: |
Competing against Multinationals in Emerging Markets draws on efficiency theory, portfolio theory and market structure theory as the lens through which to explain business survival/ failure. By using those theoretical insights along with case studies the book provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant. Drawing lessons about competing in a highly competitive sector, the book uses the of narrative in social research to inform conclusions about factors which lead to survival and prosperity. |
| Publication: |
UK |
| Imprint: |
Palgrave Pivot |
| Returns: |
Non-returnable |
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