MARKETING AND SUPPLY CHAIN MANAGEMENT by Dimitris Folinas, Thomas Fotiadis ( 9781138181649 )

Item Details

Title:

MARKETING AND SUPPLY CHAIN MANAGEMENT
A SYSTEMIC APPROACH

By:

Dimitris Folinas, Thomas Fotiadis

Format:

Hardback

List price:

£165.00

Our price:

£148.50

Discount:

10% off

You save:

£16.50

ISBN 10:

1138181641

ISBN 13:

9781138181649

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

21 August, 2017

Pages:

248

Synopsis:

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that want to understand the machinations of business at a macro level.

Illustrations:

67 black & white illustrations, 23 black & white tables, 67 black & white

Publication:

Imprint:

Routledge

Returns:

Returnable

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