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Item Details
| Title:
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MARKETING AND SUPPLY CHAIN MANAGEMENT
A SYSTEMIC APPROACH |
| By: |
Dimitris Folinas, Thomas Fotiadis |
| Format: |
Electronic book text |
| List price:
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£34.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1317296249 |
| ISBN 13: |
9781317296249 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
21 August, 2017 |
| Pages: |
248 |
| Synopsis: |
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that want to understand the machinations of business at a macro level. |
| Illustrations: |
67 Line drawings, black and white; 23 Tables, black and white; 67 |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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