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Item Details
Title: W.D. & H.O. WILLS AND THE DEVELOPMENT OF THE UK TOBACCO INDUSTRY
1786-1965
By: B. W. E. Alford
Format: Paperback

List price: £45.99
Our price: £41.39
Discount:
10% off
You save: £4.60
ISBN 10: 113886174X
ISBN 13: 9781138861749
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 9 February, 2015
Pages: 544
Synopsis: This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills. Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company. Having played such a leading role in the development of the UK tobacco industry, Willis' book is more than the history of a single firm, it also provides an important study of a leading consumer goods industry. Drawing on aspects of economic theory, the author examines the firm's development in the light of general aspects of business history. This major study was first published in 1973.
Publication: UK
Imprint: Routledge
Returns: Returnable
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