MULTIMEDIA LEARNING by Richard E. Mayer ( 9781139164603 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

MULTIMEDIA LEARNING

By:

Format:

Electronic book text

List price:	£162.00
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

1139164600

ISBN 13:

9781139164603

Publisher:

CAMBRIDGE UNIVERSITY PRESS

Pub. date:

5 June, 2012

Description:

This book summarizes research aimed a realizing the promise of multimedia learning.

Synopsis:

For hundreds of years verbal messages - such as lectures and printed lessons - have been the primary means of explaining ideas to learners. In Multimedia Learning Richard Mayer explores ways of going beyond the purely verbal by combining words and pictures for effective teaching. Multimedia encyclopedias have become the latest addition to students' reference tools, and the world wide web is full of messages that combine words and pictures. Do these forms of presentation help learners? If so, what is the best way to design multimedia messages for optimal learning? Drawing upon 10 years of research, the author provides seven principles for the design of multimedia messages and a cognitive theory of multimedia learning. In short, this book summarizes research aimed at realizing the promise of multimedia learning - that is, the potential of using words and pictures together to promote human understanding.

Illustrations:

83 b/w illus.

Publication:

Imprint:

Cambridge University Press (Virtual Publishing)

Returns:

Non-returnable

Some other items by this author:

APPLYING THE SCIENCE OF LEARNING (PB)

COMPUTER GAMES FOR LEARNING (HB)

E-LEARNING AND THE SCIENCE OF INSTRUCTION