MULTIMEDIA LEARNING by Richard E. Mayer ( 9780511811678 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

MULTIMEDIA LEARNING

By:

Format:

Electronic book text

List price:	£162.00
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ISBN 10:

0511811675

ISBN 13:

9780511811678

Publisher:

CAMBRIDGE UNIVERSITY PRESS

Pub. date:

5 June, 2012

Edition:

2nd Revised edition

Description:

An evidence based, rigorous text reviewing 12 principles of experimental studies grounded in cognitive theory of multi-media learning.

Synopsis:

Although verbal learning offers a powerful tool, Mayer explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In this second edition, Mayer includes double the number of experimental comparisons, 6 new principles - signalling, segmenting, pertaining, personalization, voice and image principles. The 12 principles of multimedia instructional design have been reorganized into three sections - reducing extraneous processing, managing essential processing and fostering generative processing. Finally an indication of the maturity of the field is that the second edition highlights boundary conditions for each principle research-based constraints on when a principle is likely or not likely to apply. The boundary conditions are interpreted in terms of the cognitive theory of multimedia learning, and help to enrich theories of multimedia learning.

Illustrations:

49 tables

Publication:

Imprint:

Cambridge University Press (Virtual Publishing)

Returns:

Non-returnable

Some other items by this author:

APPLYING THE SCIENCE OF LEARNING (PB)

COMPUTER GAMES FOR LEARNING (HB)

E-LEARNING AND THE SCIENCE OF INSTRUCTION