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Item Details
Title: MEDIA ETHICS
CASES AND MORAL REASONING
By: Clifford G. Christians, Mark Fackler, Kathy Brittain Richardson
Format: Paperback

List price: £46.99


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ISBN 10: 1292027436
ISBN 13: 9781292027432
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 23 February, 2011
Pages: 240
Synopsis: Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.
Illustrations: illustrations
Publication: UK
Imprint: Pearson Education Limited
Returns: Returnable
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