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Item Details
| Title:
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MEDIA ETHICS, PLUS MYCOMMUNICATIONKIT WITHOUT ETEXT
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| By: |
Clifford G. Christians, Mark Fackler, Kathy Brittain Richardson |
| Format: |
Mixed media product |
| List price:
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£43.99 |
| Our price: |
£40.69 |
| Discount: |
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| You save:
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£3.30 |
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| ISBN 10: |
1447969537 |
| ISBN 13: |
9781447969532 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
28 November, 2013 |
| Edition: |
Pearson New International Ed |
| Synopsis: |
Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment. |
| Publication: |
UK |
| Imprint: |
Pearson Education Limited |
| Returns: |
Returnable |
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