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Item Details
Title: FOOD AND AGRICULTURAL TOURISM
THEORY AND BEST PRACTICE
By: Susan L. Slocum, Kynda R. Curtis
Format: Electronic book text

List price: £33.99


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ISBN 10: 1317395697
ISBN 13: 9781317395690
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 24 October, 2017
Pages: 240
Synopsis: This book fills a gap in the growing academic discipline of food and agricultural tourism, offering the first multidisciplinary approach to food tourism and the role it plays in economic development, destination marketing, and gastronomic exploration. It provides a comprehensive introduction to the discipline by considering food tourism in connection with both cultural values and important issues in agriculture, food consumption and safety, and rural heritage and sustainability.? The book is divided into four section. Section one defines the elements of food tourism and explains its relationship with sustainability. Section two provides an overview of rural development and demonstrates the impact of industrialization and globalization on eating habits. Section three focuses on food tourism studies and market segmentation techniques to help students understand customer needs regarding food tourism products. The last section looks at the financial, policy, and legal requirements relating to food tourism development, providing hands-on tools for students entering food tourism businesses or industries.? Complemented by a wide range of international case studies, key definitions and study questions, Food and Agricultural Tourism is an essential reading for students of tourism, geography and economic development studies.
Illustrations: Style copy: Promoting and Marketing Events 978-0-415-66732-6, with icons
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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