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Item Details
| Title:
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CRAFT BEVERAGES AND TOURISM, VOLUME 2
ENVIRONMENTAL, SOCIETAL, AND MARKETING IMPLICATIONS |
| By: |
Carol Kline (Editor), Susan L. Slocum (Editor), Christina T. Cavaliere (Editor) |
| Format: |
Hardback |
| List price:
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£99.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3319571885 |
| ISBN 13: |
9783319571881 |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
10 August, 2017 |
| Edition: |
1st ed. 2018 |
| Pages: |
228 |
| Description: |
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. |
| Synopsis: |
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. |
| Illustrations: |
6 Tables, color; 5 Illustrations, color; 5 Illustrations, black and white; |
| Publication: |
Switzerland |
| Imprint: |
Springer International Publishing AG |
| Returns: |
Non-returnable |
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