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Item Details
| Title:
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MANAGING IN THE GLOBAL ECONOMY
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| By: |
Richard M. Steers, Luciara Nardon |
| Format: |
Electronic book text |
| List price:
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£34.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317465547 |
| ISBN 13: |
9781317465546 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
18 December, 2014 |
| Pages: |
400 |
| Synopsis: |
This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus, it is a comprehensive primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness. The text is divided into three parts: the emerging global economy; culture, organization, and strategy; and managing global operations. Management topics include: organizing for international business, global business strategy, building strategic alliances, international negotiations, global staffing, managing a competitive workforce, TQM and employee involvement, and managing multicultural teams. Throughout the text, the authors integrate current conceptual materials on global management with in-depth country analyses and real-world business examples. Each chapter begins with an opening case vignette (from countries around the world) and concludes with a list of key terms and in-depth exercises (Global Manager's Workbook). The text also provides country ratings for 50 countries on economic activity, political risk, and cultural differences, as well as a 35 item instrument for students to measure their own cultural awareness |
| Illustrations: |
figures, tables, bibliographic references, indexes |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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