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Item Details
| Title:
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STRATEGIC MANAGEMENT AND BUSINESS ANALYSIS
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| By: |
Wyn Jenkins, Dave Williamson |
| Format: |
Electronic book text |
| List price:
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£38.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317595688 |
| ISBN 13: |
9781317595687 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
18 December, 2015 |
| Edition: |
2nd New edition |
| Pages: |
298 |
| Synopsis: |
How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic management to provide students with an understanding of the key questions that need to be asked to understand an organization's options.The second part of the book provides tools and techniques to help organize and improve corporate strategy. Uniquely, the authors provide resources to assess aspects of strategic goals which are sometimes overlooked such as financial performance, ethical and environmental considerations and business models. They cover a diverse range of companies from Supermarkets like Aldi and Tesco to Caermory Whiskey and Chinese manufacturing. This textbook is perfect reading for students who want to apply strategic thinking to organizations and benefits from the inclusion of new case studies throughout the text as well as 10 extended cases in a separate section. |
| Illustrations: |
55 Line drawings, black and white; 8 Halftones, black and white; 34 Tables, |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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