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Item Details
| Title:
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JAZZ SELLS: MUSIC, MARKETING, AND MEANING
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| By: |
Mark Laver |
| Format: |
Electronic book text |
| List price:
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£27.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317699785 |
| ISBN 13: |
9781317699781 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
11 February, 2015 |
| Pages: |
246 |
| Synopsis: |
Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated. |
| Illustrations: |
21 Halftones, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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