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Item Details
| Title:
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INTEGRATED BRAND MARKETING AND MEASURING RETURNS
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| By: |
P. Kitchen (Editor) |
| Format: |
Paperback |
| List price:
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£72.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1349367052 |
| ISBN 13: |
9781349367054 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
14 January, 2014 |
| Edition: |
1st ed. 2010 |
| Pages: |
181 |
| Description: |
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. |
| Synopsis: |
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. |
| Illustrations: |
XVIII, 181 p. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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