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Item Details
| Title:
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MARKETING METAPHORS AND METAMORPHOSIS
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| Volume: |
2008 |
| By: |
P. Kitchen |
| Format: |
Paperback |
| List price:
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£77.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1349547093 |
| ISBN 13: |
9781349547098 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
1 January, 2008 |
| Edition: |
2008 ed. |
| Pages: |
227 |
| Description: |
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. |
| Synopsis: |
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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