Title:
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PACKAGING THE BRAND
THE RELATIONSHIP BETWEEN PACKAGING DESIGN AND BRAND IDENTITY |
By: |
Gavin Ambrose, Paul Harris |
Format: |
Electronic book text |
List price:
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£37.99 |
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ISBN 10: |
1350034223 |
ISBN 13: |
9781350034228 |
Publisher: |
BLOOMSBURY PUBLISHING PLC |
Pub. date: |
7 September, 2017 |
Series: |
Required Reading Range |
Pages: |
208 |
Description: |
While many areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer, exploring methods of visually communicating the value of a product to its target audience. |
Synopsis: |
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns. |
Illustrations: |
200 colour illus |
Publication: |
UK |
Imprint: |
Bloomsbury Visual Arts |
Returns: |
Non-returnable |