| Title:
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BASICS GRAPHIC DESIGN 03: IDEA GENERATION
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| By: |
Neil Leonard, Gavin Ambrose |
| Format: |
Paperback |
| List price:
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£23.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
2940411816 |
| ISBN 13: |
9782940411818 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
17 December, 2012 |
| Series: |
Basics Graphic Design |
| Pages: |
200 |
| Description: |
Good design begins with good ideas, generated in response to a given design brief. Successful visual outcomes can only be arrived at through generation of great ideas, driven by research that ultimately provides the designer with a range of potential design solutions. This title explores the different ways in which the designer can generate ideas. |
| Synopsis: |
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems. |
| Illustrations: |
200 colour illus |
| Publication: |
Switzerland |
| Imprint: |
AVA Publishing SA |
| Returns: |
Returnable |