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Item Details
| Title:
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MANAGING (E)BUSINESS TRANSFORMATION
A GLOBAL PERSPECTIVE |
| By: |
Ali Farhoomand, M. Lynne Markus, Guy G. Gable |
| Format: |
Hardback |
| List price:
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£87.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1403944377 |
| ISBN 13: |
9781403944375 |
| Publisher: |
PALGRAVE USA |
| Pub. date: |
26 August, 2004 |
| Pages: |
461 |
| Synopsis: |
Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience.This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level. E-business modules on MBA programmes; E-business modules on 2nd/3rd yr undergraduate degrees; E-business strategy modules on specialist E-business undergraduate & postgraduate degrees It will also be useful for MBA, undergraduate or postgraduate modules such as: e-Business Strategy; Strategic Information Systems; Business Strategy Transformation; e-Business Implementation; IT for Strategic Competitiveness |
| Illustrations: |
XVI, 461 p. |
| Publication: |
US |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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