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Item Details
| Title:
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THE GLOBAL CORPORATE BRAND BOOK
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| By: |
Michael Morley |
| Format: |
Hardback |
| List price:
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£54.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1403996636 |
| ISBN 13: |
9781403996633 |
| Publisher: |
PALGRAVE USA |
| Pub. date: |
14 May, 2009 |
| Pages: |
247 |
| Description: |
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term. |
| Synopsis: |
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term. |
| Illustrations: |
biography |
| Publication: |
US |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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