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Item Details
Title: THE MANAGEMENT OF STRATEGY
CONCEPTS AND CASES
By: R. Duane Ireland, Robert E. Hoskisson, Micheal Hitt
Format: Mixed media product

List price: £49.72


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1408009331
ISBN 13: 9781408009338
Publisher: CENGAGE LEARNING EMEA
Pub. date: 28 March, 2008
Edition: Amended international student ed of 8th revised ed
Pages: 255
Description: A comprehensive Strategic Management text that combines proven scholarship; research; a practical global focus; and, relevant business examples and cases. It uses a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage.
Synopsis: "The Management of Strategy: Concepts and Cases, 8e, International Edition", is a comprehensive Strategic Management text that combines proven scholarship; cutting-edge research; a practical global focus; and, the most thorough, up-to-date, and relevant business examples and cases available. Now, this trusted business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online learning tools, and the Business and Company Resource Center (BCRC) - a complete electronic business library that makes in-depth research simple. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples, outstanding figures and models, and a wide selection of case studies to give students an effective overview of critical issues they will confront as rising professionals in today's evolving business environment.
Publication: UK
Imprint: Cengage Learning EMEA
Returns: Non-returnable
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