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Item Details
| Title:
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ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS
SOUTH AFRICAN EDITION |
| By: |
Terence A. Shimp, J. Craig Andrews |
| Format: |
Paperback |
| List price:
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£30.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1408093561 |
| ISBN 13: |
9781408093566 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
19 December, 2013 |
| Pages: |
752 |
| Description: |
Provides a contemporary view of the role and importance of marketing communications. This title includes topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing. |
| Synopsis: |
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance of marketingcommunications. Emerging topics such as the enormous popularity of social media outlets,online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition. |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |
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