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Item Details
Title:
STRATEGIC INTENT
By:
Gary Hamel, C. K. Prahalad
Format:
Paperback
List price:
£8.99
Our price:
£7.64
Discount:
15
% off
You save:
£1.35
ISBN 10:
142213654X
ISBN 13:
9781422136546
Availability:
Reprinting. This item may be subject to delays or cancellation.
Delivery rates
Stock:
Currently
0
available
Publisher:
HARVARD BUSINESS REVIEW PRESS
Pub. date:
1 June, 2010
Series:
Harvard Business Review Classics
Pages:
112
Description:
Since 1922, "Harvard Business Review" has been a leading source of breakthrough ideas in management practice. This title offers you the opportunity to make these seminal pieces a part of your permanent management library.
Synopsis:
In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources: "Beat Xerox"; "encircle Caterpillar." Then they rally the organization to close the gap by setting challenges that focus employees' efforts in the near to medium term: "Build a personal copier to sell for $1,000"; "cut product development time by 75%." Year after year, they emphasize competitive innovation-building a portfolio of competitive advantages; searching markets for "loose bricks" that rivals have left underdefended; changing the terms of competitive engagement to avoid playing by the leader's rules. The result is a global leadership position and an approach to competition that has reduced larger, stronger Western rivals to playing an endless game of catch-up.
Publication:
US
Imprint:
Harvard Business Review Press
Returns:
Returnable
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