| Title:
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GROWTH GAMBLE
WHEN LEADERS SHOULD BET BIG ON NEW BUSINESS - AND HOW THEY CAN AVOID EXPENSIVE FAILURES |
| By: |
Andrew Campbell, Robert Park, Gary Hamel (Foreword) |
| Format: |
Hardback |
| List price:
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£20.00 |
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| ISBN 10: |
1904838049 |
| ISBN 13: |
9781904838043 |
| Publisher: |
HODDER & STOUGHTON GENERAL DIVISION |
| Pub. date: |
19 April, 2005 |
| Pages: |
256 |
| Description: |
Based on extensive new research The Growth Gamble is a major new book on the toughest challenge in management - finding, getting into and growing new businesses. |
| Synopsis: |
More and more corporations are experiencing a 'growth gap' when the natural growth of their core businesses is not enough. Nearly every company tries to create new legs for its mature portfolio, yet as many as 99 per cent of companies fail to create successful new growth platforms. Based on extensive new research The Growth Gamble is a major new book on the toughest challenge in management - finding, getting into and growing new businesses. Its startling conclusions will help you to 'Stop Kissing Frogs!' and enter only the most promising and profitable sectors for you Company's strengths. Most importantly, the book will arm you with practical tools to help your company make the right decision based on a Traffic Lights Toolkit - a powerful screening and strategic thinking tool that helps managers identify real opportunities and learn to "only Go On Green." With some startling 'red light' conclusions, this exciting new book gives alternatives, equipping practitioners with the tools which help them to make the right decisions and identify good prospects without the trial and error. |
| Publication: |
UK |
| Imprint: |
Nicholas Brealey International |
| Prizes: |
Winner of MCA/Management Today Award for the Best Management Book 2005 |
| Returns: |
Returnable |