WHY WE LOVE DISNEY by Andi Stein ( 9781433108983 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

WHY WE LOVE DISNEY
THE POWER OF THE DISNEY BRAND

By:

Andi Stein

Format:

Hardback

List price:

£102.60

Our price:

£92.34

Discount:

10% off

You save:

£10.26

ISBN 10:

1433108984

ISBN 13:

9781433108983

Availability:

Usually dispatched within 3-5 days.

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Stock:

Currently 3 available

Publisher:

PETER LANG PUBLISHING INC

Pub. date:

10 February, 2011

Pages:

282

Description:

From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. This book examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal.

Synopsis:

From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal. Starting with the early days of Walt Disney, the book examines the company's evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney - from characters and theme parks to music and home entertainment - to offer the reader a clear overview of the organization's history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.

Publication:

Imprint:

Peter Lang Publishing Inc

Returns:

Returnable

Some other items by this author:

AN INTRODUCTION TO THE ENTERTAINMENT INDUSTRY (HB)

AN INTRODUCTION TO THE ENTERTAINMENT INDUSTRY (PB)

ATTRACTING ATTENTION