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Item Details
| Title:
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MARKETING COMMUNICATIONS
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| By: |
John Egan |
| Format: |
Paperback |
| List price:
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£42.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
144625903X |
| ISBN 13: |
9781446259030 |
| Publisher: |
SAGE PUBLICATIONS LTD |
| Pub. date: |
20 October, 2014 |
| Edition: |
2nd Revised edition |
| Pages: |
440 |
| Description: |
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion website with lecturer and student materials. |
| Synopsis: |
How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. `Insight' boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in `marcoms'; it will make your study fun along the way. For those looking to get ahead of their classmates and other job candidates, the textbook includes coverage of topical issues such as new technologies, ethical marketing and the regulatory environment to help you consider some of the cutting edge debates for assignments and future employment. There is also a companion website with additional study materials to help you go one further and stay ahead of the pack: study.sagepub.com/egan This textbook is essential reading for all marketing communications courses at undergraduate and postgraduate levels as well as professional courses in Marketing. |
| Publication: |
UK |
| Imprint: |
SAGE Publications Ltd |
| Returns: |
Returnable |
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