| Title:
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QUANTITATIVE RESEARCH IN COMMUNICATION
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| By: |
Mike Allen, B. Scott Titsworth, Stephen Hunt |
| Format: |
Electronic book text |
| List price:
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£52.79 |
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| ISBN 10: |
1452212937 |
| ISBN 13: |
9781452212937 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
26 June, 2012 |
| Pages: |
256 |
| Description: |
Provides a user-friendly, practical discussion of (a) what the procedure is and why it is used, (b) the assumptions underlying the procedure, (c) what to look for when interpreting output, and (d) how to write the results of the analysis in correct APA style. |
| Synopsis: |
Statistical Procedures in Communication Research is a textbook for use in advanced undergraduate and entry-level graduate courses in research methods and/or quantitative methods. The book is designed to be economical and is focused on core topics in quantitative communication research ranging from basic statistical procedures (such as frequency distributions) to more advanced procedures (such as multiple regression). In addition, annotated excerpts from research journal articles illustrate the use of various procedures. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |