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Item Details
| Title:
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HANDBOOK OF MARKETING SCALES
MULTI-ITEM MEASURES FOR MARKETING AND CONSUMER BEHAVIOR RESEARCH |
| By: |
William O. Bearden, Richard G. Netemeyer |
| Format: |
Electronic book text |
| List price:
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£90.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
145226211X |
| ISBN 13: |
9781452262116 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
1 November, 1999 |
| Series: |
Association for Consumer Research |
| Pages: |
552 |
| Description: |
This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers. |
| Synopsis: |
`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing ResearchThis Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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