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Item Details
Title: BIG DATA
THE ESSENTIAL GUIDE TO WORK, LIFE AND LEARNING IN THE AGE OF INSIGHT
By: Viktor Mayer-Schonberger, Kenneth Cukier
Format: Paperback

List price: £12.99
Our price: £9.48
Discount:
27% off
You save: £3.51
ISBN 10: 1473647207
ISBN 13: 9781473647206
Availability: Usually dispatched within 1-2 days.
 Delivery rates
Stock: Currently 3 available
Publisher: HODDER & STOUGHTON GENERAL DIVISION
Pub. date: 10 January, 2017
Pages: 320
Description: Edward Snowdon exposed Big Data. Here is the ultimate guide. Cory Doctorow (Boing Boing) says: 'Just the thing to get your head around the big changes already underway'.
Synopsis: New and expanded edition.An International Bestseller - Over One Million Copies Sold!Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award.Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why.We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.
Publication: UK
Imprint: John Murray Publishers Ltd
Returns: Returnable
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