Title:
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TYPOGRAPHY
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By: |
Paul Harris, Gavin Ambrose |
Format: |
Paperback |
List price:
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£24.99 |
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ISBN 10: |
1474225284 |
ISBN 13: |
9781474225281 |
Publisher: |
BLOOMSBURY PUBLISHING PLC |
Pub. date: |
12 January, 2017 |
Edition: |
2nd Revised edition |
Series: |
Basics Design |
Pages: |
200 |
Description: |
-Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design--- |
Synopsis: |
Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design. |
Illustrations: |
200 colour illus |
Publication: |
UK |
Imprint: |
Bloomsbury Visual Arts |
Returns: |
Returnable |