| Title:
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TYPOGRAPHY
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| By: |
Paul Harris, Gavin Ambrose |
| Format: |
Electronic book text |
| List price:
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£23.99 |
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it.
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| ISBN 10: |
1474225292 |
| ISBN 13: |
9781474225298 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC (DIGITAL) |
| Pub. date: |
20 October, 2016 |
| Series: |
Basics Design |
| Pages: |
192 |
| Description: |
Examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader's feelings towards it. |
| Synopsis: |
Basics Design 03: Typography examines a fundamental area of graphic design.Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice.Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design. |
| Illustrations: |
200 colour illus |
| Publication: |
UK |
| Imprint: |
Fairchild Books |
| Returns: |
Non-returnable |