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Item Details
Title: THE FRAMEWORK FOR INNOVATION
A GUIDE TO THE BODY OF INNOVATION KNOWLEDGE
By: H. James Harrington, Brett Trusko
Format: Paperback

List price: £43.99
Our price: £39.59
Discount:
10% off
You save: £4.40
ISBN 10: 1482258951
ISBN 13: 9781482258950
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: APPLE ACADEMIC PRESS INC.
Pub. date: 1 October, 2017
Series: Little Big Book Series
Pages: 225
Synopsis: The formalization of innovation is a critical factor in the long-term success of innovation. The Body of Innovation Knowledge (BOIK) being developed by a group of academics, consultants and corporations to address this critical need. This book outlines and discusses the framework (or lifecycle) for innovation. This book will provide a comprehensive look at the Innovation Body of Knowledge for product strategy, marketing, R&D, development, and commercialization functions. There will be an emphasis on top management enablers and techniques to create and embed systematic corporate innovation. Examples and illustrations of innovation and measurement tools, techniques, and metrics are presented throughout the book.
Illustrations: 50 black & white illustrations
Publication: Canada
Imprint: Apple Academic Press Inc.
Returns: Returnable
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