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Item Details
Title: FOCUS GROUPS
THEORY AND PRACTICE
By: David W. Stewart, Prem N. Shamdasani
Format: Electronic book text

List price: £45.59


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1483312682
ISBN 13: 9781483312682
Publisher: SAGE PUBLICATIONS INC EBOOKS
Pub. date: 20 March, 2014
Edition: 3rd Revised edition
Series: Applied Social Research Methods 20
Pages: 224
Description: This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.
Synopsis: The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.
Publication: US
Imprint: SAGE Publications Inc
Returns: Non-returnable
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