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Item Details
Title:
FINANCIAL DIMENSIONS OF MARKETING DECISIONS
By:
David W. Stewart
Format:
Paperback / softback
List price:
£129.99
Our price:
£110.49
Discount:
15
% off
You save:
£19.50
ISBN 10:
3030155676
ISBN 13:
9783030155674
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
SPRINGER NATURE SWITZERLAND AG
Pub. date:
14 August, 2020
Edition:
1st ed. 2019
Series:
Palgrave Studies in Marketing, Organizations and Society
Pages:
247
Description:
This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.
Illustrations:
31 Illustrations, black and white; XVI, 247 p. 31 illus.
Returns:
Returnable
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