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Item Details
| Title:
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CONTEMPORARY STRATEGY ANALYSIS
CONCEPTS, TECHNIQUES, APPLICATIONS |
| By: |
Robert M. Grant |
| Format: |
Paperback |
| List price:
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£22.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1557865132 |
| ISBN 13: |
9781557865137 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 January, 1995 |
| Edition: |
2nd Revised edition |
| Pages: |
420 |
| Description: |
This work has been expanded to include material on international strategic management, total quality management and several new mini-cases. It is accompanied by an instructor's manual, a disk and a case book which are available separately. |
| Synopsis: |
The second edition of this graduate strategic management text contains expanded material on international strategic management and total quality management and includes new mini-cases. The first edition featured a rigorous approach to business strategy analysis and was widely adopted as a basic text for MBA courses in business policy and business strategy. This new edition is accompanied by an instructor's manual, a disk and a case book which are available separately. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Blackwell Publishers |
| Returns: |
Non-returnable |
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