 |
|
|
Item Details
| Title:
|
PITCH PERFECT
COMMUNICATING WITH TRADITIONAL AND SOCIAL MEDIA FOR SCHOLARS, RESEARCHERS, AND ACADEMIC LEADERS |
| By: |
William Tyson, Robert Zemsky (Foreword) |
| Format: |
Paperback |
| List price:
|
£24.99 |
| Our price: |
£22.49 |
| Discount: |
|
| You save:
|
£2.50 |
|
|
|
|
|
| ISBN 10: |
1579223338 |
| ISBN 13: |
9781579223335 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
STYLUS PUBLISHING |
| Pub. date: |
25 May, 2010 |
| Pages: |
176 |
| Description: |
Intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference. This book offers insider advice on how to communicate your message. It includes an appendix which lists key media in North America, Australia and the UK. |
| Synopsis: |
This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. "Capture Your Audience" is a practical guide to communicating your knowledge and research to broader audiences. How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitters vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience. Bill Tyson - who has been successfully advising scholars and academic leaders on media relations for over thirty years - shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience.Bill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis. Whether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders' requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice - complete with case studies - on how to communicate your message. It includes an appendix which lists key media in North America, Australia and the UK. |
| Publication: |
US |
| Imprint: |
Stylus Publishing |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|