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Item Details
| Title:
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STRATEGIC ENTREPRENEURISM
SHATTERING THE START-UP ENTREPRENEURIAL MYTHS |
| By: |
Jon Fisher, Gerald Fisher, Wallace Wang |
| Format: |
Hardback |
| List price:
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£19.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1590791894 |
| ISBN 13: |
9781590791899 |
| Publisher: |
SELECT BOOKS INC |
| Pub. date: |
15 September, 2008 |
| Pages: |
160 |
| Description: |
The real secret to entrepreneurial success lies in Strategic Entrepreneurism where you design a company specifically to be acquired by a larger one. This book shows entrepreneurs how to design their companies towards the path of least resistance, maximum payoff, and lowest risk. It explains the pitfalls of starting a company and how to avoid them. |
| Synopsis: |
Every entrepreneur's dream is to create the next big name success story like Amazon.com, or Google. While everyone should dream big, the reality is that most startups fail precisely because they're trying to become the next big name success. The real secret to entrepreneurial success lies in Strategic Entrepreneurism where you design a company specifically to be acquired by a larger one.That's why the founder and CEO of several successful high-tech startup companies, multi-millionaire Jon Fisher, has written down his success principles. Strategic Entrepreneurism shows entrepreneurs how to design their companies towards the path of least resistance, maximum payoff, and lowest risk. Entrepreneurs will learn how to evaluate their business ideas; leverage technology to increase profits; choose strategic customers to insure their company's survival; generate revenue from their company's inception; and avoid competing against larger companies. Above all, Strategic Entrepreneurism explains the common pitfalls of starting a company and how to avoid them. These include the traps of growing too fast, focusing on the wrong product, and accepting too much funding from outside investors. |
| Publication: |
US |
| Imprint: |
Select Books Inc |
| Returns: |
Returnable |
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