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Item Details
| Title:
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THIS LITTLE KIDDY WENT TO MARKET
THE CORPORATE CAPTURE OF CHILDHOOD |
| By: |
Sharon Beder, Wendy Varney, Richard Gosden |
| Format: |
Paperback |
| List price:
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£22.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1742230814 |
| ISBN 13: |
9781742230818 |
| Publisher: |
UNSW PRESS |
| Pub. date: |
1 July, 2009 |
| Pages: |
288 |
| Description: |
This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyperconsumers who define themselves by what they have rather than who they are. |
| Synopsis: |
This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyperconsumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It begins by analysing school reforms in English-speaking nations - such as the UK, North America, Australia and New Zealand - and uncovers the ways in which business coalitions have persuaded governments to turn schools into competing business enterprises which suit corporate ends rather than the interests of their children. |
| Publication: |
Australia |
| Imprint: |
UNSW Press |
| Returns: |
Non-returnable |
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