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Item Details
| Title:
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THIS LITTLE KIDDY WENT TO MARKET
THE CORPORATE CAPTURE OF CHILDHOOD |
| By: |
Sharon Beder, Wendy Varney, Richard Gosden |
| Format: |
Electronic book text |
| List price:
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£11.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1783715472 |
| ISBN 13: |
9781783715473 |
| Publisher: |
PLUTO PRESS |
| Pub. date: |
20 May, 2009 |
| Pages: |
320 |
| Description: |
How consumerist values are forced upon children through education and medication |
| Synopsis: |
This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future.Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, she also shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'. |
| Publication: |
UK |
| Imprint: |
Pluto Press |
| Returns: |
Non-returnable |
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