| Title:
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CREATING EXPERIENCE VALUE IN TOURI
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| By: |
Nina K. Prebensen (Editor), Joseph S. Chen (Editor), Muzaffer Uysal (Editor) |
| Format: |
Hardback |
| List price:
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£85.00 |
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it.
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| ISBN 10: |
1780643489 |
| ISBN 13: |
9781780643489 |
| Publisher: |
CABI PUBLISHING |
| Pub. date: |
9 July, 2014 |
| Pages: |
288 |
| Description: |
This book evaluates vacation experience value, as it is created and co-created by the tourist engaging in the experience, for himself, other tourists and the tourism firm. Providing a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour. |
| Synopsis: |
As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations. Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation. |
| Publication: |
UK |
| Imprint: |
CABI Publishing |
| Returns: |
Returnable |