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Item Details
| Title:
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INTERNATIONAL MARKETING IN THE FAST CHANGING WORLD
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| By: |
Shaoming Zou (Editor), Bodo B. Schlegelmilch (Editor), Barbara Stottinger (Editor) |
| Format: |
Hardback |
| List price:
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£107.99 |
| Our price: |
£97.19 |
| Discount: |
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| You save:
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£10.80 |
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| ISBN 10: |
1785602330 |
| ISBN 13: |
9781785602337 |
| Availability: |
This item will be printed on demand and will usually be dispatched within 10 days.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
2 November, 2015 |
| Series: |
Advances in International Marketing 26 |
| Pages: |
304 |
| Description: |
Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories. |
| Synopsis: |
Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research. |
| Publication: |
UK |
| Imprint: |
Emerald Publishing Limited |
| Returns: |
Returnable |
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