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Item Details
| Title:
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EXPORT MARKETING STRATEGY
TACTICS AND SKILLS THAT WORK |
| By: |
Shaoming Zou, Daekwon Kim, S. Tamer Cavusgil |
| Format: |
Paperback |
| List price:
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£26.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1606490087 |
| ISBN 13: |
9781606490082 |
| Publisher: |
BUSINESS EXPERT PRESS |
| Pub. date: |
14 January, 2009 |
| Pages: |
362 |
| Description: |
A guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It describes the steps necessary to achieve success in export marketing. |
| Synopsis: |
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. |
| Publication: |
US |
| Imprint: |
Business Expert Press |
| Returns: |
Returnable |
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