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Item Details
Title: WHY SO STUPID?
HOW THE HUMAN RACE HAS NEVER REALLY LEARNED TO THINK
By: Edward De Bono
Format: Paperback

List price: £17.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1842180983
ISBN 13: 9781842180983
Publisher: BLACKHALL PUBLISHING LTD
Pages: 200
Synopsis: This is a quiet book about a rather important subject. Nothing is more fundamental than human thinking. Nothing is more important than human thinking. Why has human thinking been so successful in science and technology yet so unsuccessful in human affairs? Is it really possible to change human thinking in a way that is significant, practical, effective and simple? In "Why So Stupid? How the Human Race has Never Really Learned to Think", Dr. Edward de Bono acknowledges the excellence of the thinking system provided by the Renaissance but maintains that it is not enough. He says that we have become too complacent with a system that is dangerously inadequate in some areas. That this system is so enshrined in society will make change more difficult - but more necessary. Dr. de Bono outlines new thinking methods. He challenges us to open our minds to the potential of these methods, and provides concrete examples of the remarkable results they achieve in practice.
Publication: Ireland
Imprint: Blackhall Publishing Ltd
Returns: Non-returnable
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