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Item Details
| Title:
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INTERNATIONAL MARKETING: MODERN AND CLASSIC PAPERS
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| By: |
Stanley J. Paliwida (Editor), John K. Ryans (Editor) |
| Format: |
Hardback |
| List price:
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£833.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1843766493 |
| ISBN 13: |
9781843766490 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
1 February, 2008 |
| Series: |
The International Library of Critical Writings on Business and Management 6 |
| Pages: |
1888 |
| Description: |
A three volume work with the material being divided into 20 sections, each part seeking to achieve a balance between the conceptual and the empirical, the explanatory and the exploratory. It is useful for both scholars, researchers, graduate students and practitioners associated with the complexities of marketing in the globalised world. |
| Synopsis: |
This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies.International Marketing: Modern and Classic Papers is a major three-volume work, with the material being divided into twenty sections, each part seeking to achieve a balance between the conceptual and the empirical, the explanatory and the exploratory.It will be essential reading for both scholars, researchers, graduate students and practitioners grappling with the complexities of marketing in the new globalized world. |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
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