 |
|
|
Item Details
| Title:
|
INTERNATIONAL MARKETING READER
|
| By: |
Stanley Paliwoda (Editor), John K. Ryans (Editor) |
| Format: |
Paperback |
| List price:
|
£26.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0415100399 |
| ISBN 13: |
9780415100397 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
1 January, 1995 |
| Pages: |
304 |
| Description: |
This collection provides readings in international marketing, offering a synthesis of current theoretical developments in the area. Beginning with a critical summary of topical issues, it moves on to look at global marketing infrastructure, international processes and globalization of markets. |
| Synopsis: |
This collection draws together key readings in international marketing, offering the ideal synthesis of current theoretical developments in the area. It begins with a critical summary of the topical issues and moves on to look at: global marketing infrastructure; international processes; and globalization of markets - products, advertising, distribution, pricing. It concentrates on drawing out the issues involved in international marketing and should be important reading for any student, either undergraduate or MBA, exploring the area more critically and building on introductory texts. |
| Illustrations: |
illustrations facsimiles, maps |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|