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Item Details
| Title:
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STRATEGY MAKING IN A CRISIS
FROM ANALYSIS TO IMAGINATION |
| By: |
Michael Gibbert |
| Format: |
Hardback |
| List price:
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£99.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1848442408 |
| ISBN 13: |
9781848442405 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
26 March, 2010 |
| Pages: |
240 |
| Description: |
Which strategy making approach works best in a crisis? This book focuses on strategy making in a crisis. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, it points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making. |
| Synopsis: |
Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis. In a crisis, the business landscape is neither stable nor predictable, resources are scarce rather than abundant, customers disappear and shareholders revolt, all of which can make prediction and control very difficult. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making. Introducing new topics on this subject, "Strategy Making in a Crisis" will strongly appeal to top-level managers, including corporate development departments, and business-unit level strategy. Postgraduate students will also receive ideas for their own theses, not only from the content, but also from the approach - which is deductive and integrates management theories using social science literature - and methodology. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
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